In general, fees are higher for higher levels of adviser service, more complex investments (such as NZ and overseas shares, and property) and smaller investors.
A person who sells financial advice and/or products. They include financial advisers, insurance agents, planners, sharebrokers, mortgage brokers and bank managers or agents. They may be salaried, paid a commission or have an hourly rate.
Shares and equities refer to the same thing - a share in the ownership of a company and entitlement to any distributions (eg dividends).